You might still be using spreadsheets and Google to search journalists’ names and details. Then you spend more time personalizing your pitch and sending them via email. Although, yes, your PR outreach can succeed with that, there’s a faster way to do it.
Building relationships with your earned media doesn’t have to take you forever. If you’re looking to maximize your PR efforts, you should consider investing in public relations tools.
These PR softwares and tools are a big time saver in managing, tracking, and monitoring your PR process.
Here are our top 4 picks of must-have public relations tools:
Best tools don’t need to be expensive—you can find others that are free but just as excellent as paid ones. SubjectLine, for instance, is a free marketing tool that evaluates your subject lines. It scores them based on how attractive they are to the readers.
How important is it to personalize your subject line, you ask? According to data, personalized email subject lines increase open rates by 50%. So, not personalizing your subject lines is a big loss of opportunity.
SubjectLine allows you to test your subject lines’ deliverability and marketability issues. It breaks down your subject line, showing you the parts that need improvements.
This tool is programmed with 800 unique rules that impact open rates and deliverability based on over 6 billion email messages that it checked. It provides suggestions that can help improve your overall campaign.
SubjectLine also includes a list of trending topics and upcoming events. These are accessible for free so that you can dance with the trend of customizing your subject lines.
2. Just Reach Out
JustReachOut (JRO) is a journalist outreach tool that helps you find journalists in blogger-saturated media. It’s a combination of well-built software with outreach strategies. You can use this app to develop a strong PR strategy and get the media exposure that you need.
This tool makes it easier to find relevant journalists of different topics and niches. You can find one based on the indexes of million articles they have written every day. You can evaluate their past writings to know if they’re the ones you’re looking for.
You can also be identified as a relevant expert for your business. JRO’s press opportunity tool monitors queries from journalists searching for quotes from experts.
JRO also has a podcast outreach. With it, you can identify which podcasts in your niche are looking for guests.
Moreover, JRO monitors different platforms, such as ResponseSource, SourceBottle, Reddit, Quora, and more. Its newest features include a broken link finder and guest post outreach that can aid your PR strategies. Broken link finder identifies opportunities to get you backlink wins. Its guest post tool, on the one hand, crafts personalized conversation starters with every pitch you send on the platform. That optimizes your guest post submissions.
Not all applications have all the features you need. Most of the time, you need to hop to another app to do different tasks, which can be time-consuming. That’s where Zapier comes to the rescue.
Zapier is an online automation tool that allows you to integrate your favorite apps without the need to break a code. With a few clicks, you can integrate two or more apps to automate tasks. This definitely saves you a lot of time and effort.
Zapier builds a connection called zap. This creates an automated workflow and triggers something to happen between your apps. For example, you can create Google Calendar events from Trello cards. You can even post tweets to multiple accounts and send attachments from your Gmail to Dropbox.
You should try Zapier if there are repetitive tasks you still do manually. They offer a free plan that allows you to build a one-on-one connection with your apps and automate basic tasks. Meanwhile, premium plans start at $20 per month.
BrandsEye is a useful PR analytics tool that uses a blend of AI and human intelligence to analyze media feedback. It identifies conversations that are high risk and urgent.
This tool provides an in-depth analysis of the public sentiments and notifies you which social media interactions need your urgent response. In essence, BrandsEye aids your customer service team to respond to the situations before issues become out of hand. Its CX solution gives you actionable insights and improvements and helps you provide the best experience you can give to your customers.
Its price starts at $10 a month.
You can scale your PR efforts more effectively because the industry is loaded with public relations tools that you can take advantage of. Conducting a PR outreach won’t take you much toiling as before. Check out the tools above and have an edge against your competitors.